Thus began the AMC Drama Mad Men. The world knows what the 60's were like, but this show puts things into a brand new perspective. They tackle every topic from race to gender, all the way to financial trouble. Who would have thought that one of the first network original shows would cause such a sensation. The show began in 2007 our day, 1960 their day.
"Mad Men has received critical acclaim, particularly for its historical authenticity and visual style, and has won multiple awards, including thirteen Emmys and four Golden Globes. It is the first basic cable series to win the Emmy Award for Outstanding Drama Series, winning it in 2008, 2009, and 2010."
The show depicts the advertising process from start to finish. Some episodes show all the way from first client meeting to new campaigns for the oldest of friends.
Lucky Strike- The series opens with Don Draper sitting in a bar trying to think of ideas for a new cigarette campaign. Although it would be four years before the Surgeon General released the Surgeon General's Advisory Committee Report on Smoking and Health, the government was beginning to crack down on cigarette advertisements.
He can not think of a thing, he talks to the researcher, his artistic girlfriend on-the-side Midge, and even the waiter at the bar. It takes until the very last minute when Lee Garner Jr. and Sr. are walking out of the conference room and he realizes how simple it is, go all the way back to the beginning: the very beginning, the harvesting of the tobacco that eventually becomes the cigarette.
Eventually they come up with "Everybody else is poison, Lucky Strike is toasted."
Don says, "This is the greatest time in advertising since the invention of cereal", all cigarette companies are being faced with the same dilemma, the times they are-a changing.
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