5G- Liberty Capital

Liberty capital savings: The Sterling Cooper gang is trying to come up with a great campaign for banking, banking products are not sexy and they don’t really ever change. Most banks try to drive business by offering a free toaster. Other than a few working girls, women aren’t in charge of the banking.

The man from Liberty says that most men already have their statements sent to the office. Of course Don would be the one to come up with the idea, he must be doing it. Later on in the episode Betty has her first meeting with Peggy and when Don gets home she talks about how a woman has to remark on her husband’s secretary, she says this as if she has some say in the matter.

It’s obvious Don doesn’t care for Betty in the way a husband should, but this episode with his idea for Liberty Capital and her comment about Peggy really put their relationship into perspective.

Later on in that episode Don gives all his savings to Adam and as soon as he gets home Betty wants to buy a summer home and he said we’re not that flush right now, clearly she has no idea what money is being brought in by him.

The men of the 1960’s had many needs; they need special banking to organize their life. The bank man replies with the simple line, “better than a calendar.” Maybe what these men actually need is a calendar, so they will remember that they are getting their portraits taken and not put their secretaries in awkward positions.