The team for Secor Laxitives has nothing complete, to turn Don's attention away from their lack of preperation they discuss VW. "We can be funny, like those Volkswagen people. They must be getting results, they keep going back to the well. Love it or hate it, we’ve been talking about it for the last 15 minutes"
According to one my favorite books,
“How marvelous to have actually been there when DDB art director Helmut Krone laid out one of the very first Volkswagen ads. A black-and -white picture of that simple car, no women draped over the fender, no mansion in the background. A one-word headline: Lemon… "
"Remember DDB first did this when other car companies are running headlines like: Blue ribbon beauty that’s stealing the thunder from the high priced cars... Volkswagen’s was a totally new voice.”
I came across a Volkswagen ad in a current magazine this morning that caught my attention as well. It said "Front row for the price of nose bleed". I take it as a vote of confidence toward my hopefully future profession that a company that has been successfully creating humorous, catchy ad's from the 60's- still is!
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