Ladies Room- Right Guard

As if we were'nt already aware that the 60's were a time of a change, this episode brings space to the viewers attention. It would be another 8 years before Neil Armstrong  made his voyage to the moon, but space was on the public's mind.

Right Guard- The creative team immediately gets the impression of a rocket when they see the Right Guard spray deodorant and they stick to that theme throughout the creative process.

In keeping with the episodes space theme, Sally Draper and Ernie Hansen are seen playing spaceman; she has a dry cleaning bag over her, pretending it’s a space suit.

Paul’s pitch to Don seems well thought and fresh, the aerosol can is nothing less than space age, its steel it has exhaust. It’s even shaped like a rocket engineering marvel. There’s a picture of an astronaut and the headline reads: Right guard, it works in my suit, or yours.

But Don draws on an important fact, some people are upset by the future, some people see a rocket, they start building a bomb shelter. Who is this moron flying around space? He pees in his pants. Little does Mr. Draper know that his own daughter is fascinated by said man who pees in his pants.

In the end, this product is all about the person who is going to buy it, not the person who will use it. Women do the shopping, the copy needs to be brought down to earth, they want a cowboy, quiet and strong, who always brings the cattle home safe, some sort of mysterious wish that we’re ignoring

It’s ironic that this pitch is all about the future, because its also all about the past. The character of Don Draper is based on Draper Daniels(the creative head of Leo Burnett) Chicago in the 1950’s) who created the original cowboy that became so famous… he created the Marlboro Man.