Being able to find multiple links for a product can either be either a good step or a bad step in the marketing world. It’s good if you have a good product or a good website because then there will be nothing to hold the customer back from purchasing your product. But if you don’t have a website or the product has had a few problems it makes it that much easier for a negative image to grow.
This balancing act between good and bad creates a sticky situation for advertising. If people are saying bad things about your product on a blog that's seem by millions do you justify them and come out with a “we know so and so said this but..” or do you let it be? Or what if you are getting positive feedback from search engines, do you pull from other media? Whatever happened to the standard format ad!
Podcast are an emerging medium that has almost no down side. Most of them are free (awesome!), there are many available on Itunes and they get the point across wonderfully. If you already have videos they could be used as audio only and put on Itunes. In that case it’s a medium that already exist so even if only one person listens to it on Itunes that’s one person who learned for little effort.
Podcast are a great newer medium that is often overlooked. If iTunes paid a little more attention to podcast instead of movie rentals maybe the world of podcast would be the best new way to advertise. I think that within the next few years that’s something that should be worked on: making podcast seem cooler than movie rentals.
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