The entire view of Nixon throught Sterling Cooper's eyes is like one big, months long pitch. They fight for him and do everything they can as an agency(but not his agency) to make him look better.
The president is a product, the Kennedy ad is multi shots around Kennedys issue points with a constant jingle in a very annoying voice, Nixon has a single shot of himself, medium shot just staring at you, he discusses his issues but its so boring.
The first thing you learn in any video production or scriptwriting class is that the key to success is short shots. If the shots are short they keep the viewer interested, if they are long its awkward for the viewer and they turn away.
Nixon’s campaign is very much a PR effort versus an advertising effort. The Sterling Cooper gang says it shouldn't have been this close, but Nixon brought this close campaign on to themselves.
Every time these men discuss Nixon something more important seems to be on the horizon. The Nixon guys don’t want to run with an agency but SC is doing nothing to fight their case. In this case they decide to leave it as it until after the long weekend
In this same episode, Kennedy begins running an anti-Nixon campaign, featuring the president hat Nixon was VP for, he is asked to give an example of when Nixon thought of an idea that he implemented” the President responds ”give me a week and maybe I’ll think of one.
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