“My Momma always said that life is like a horseshoe, its fat in the middle, open on both ends and hard all the way through.” –as much as I hate to say this, since it’s a quote from Don’s step-mother who seems kind of like she was mean to him, but this is really insightful!
It’s a big day for Peggy and Pete, both as individuals and as with each other. Pete’s moving and Peggy’s copy is being pitches to Belle Jolie.
The idea that Peggy pitched during brainstorming has formed into an actual campaign and it’s time for the boys to pitch it to the client.
From a basket of kisses she picks one, it makes her unique, it colors her kiss and her kiss colors her name.
The big guys only see one color in the drawing (good to see they have eyes) and he gets defensive that women want colors: lots and lots of colors. He’s not considering that most women pick a shade or two of lip stick and stick to it. We can’t all pull off hot pink and fire engine red.
Ken tries to back up Don and Freddy but Don doesn’t need any help. “You’ve already tried your plan and your number 4, you’ve enlisted my expertise and your rejected it to keep on going the way you have been.”
Is this campaign going to refocus the core of their business? Are women still going to want lipstick when the ads are speaking directly to them? Belle Jolie is not thinking like a woman, and Sterling Cooper wouldn’t be either if Peggy hadn’t actually come up with this.
A sentence or two later they realize that the creative team is right. It’s time for change.
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