Marriage of Figaro- Menkens

Menken’s- The research team only looked at the competitors (Henri Bendel, Saks, Bonwit Teller), not the store they are working for. When Rachel asked if they've even been to the store, they all lied. Only two of the stores they researched even exist still today, obviously they didn't work as well as they assumed, because they no longer exist.

The men of Sterling Cooper come up with the following ideas: Less is more, one sweater per window, take the heads off the mannequin. They tell her to get a personal shopping service and designer collections… but Menken’s already has those.

When Don is there he notices that the store is very crowded, but it's because of a sale currently going on. "If we’re successful you’re going to lose the customers that are here now."

Don promises to fix the problem personally and visit the store that afternoon. When Don later goes there to see what’s actually going on Rachel gives him cuff links. 

Everything Rachel said to him about her childhood and her life, stuck with Don. He went to pick up Sallu's birthday cake and just decided to not come back. He went and got Sally a puppy, because according to Rachel Menken, :For a little girl, a dog can be all you need."