Flight 1- Mostly Mohawk

"Someone should tell Draper to pull everything from Mohawk". -Duck

Other than shock from the secretaries, this was the first reaction when the SC office found out about crashing of American Airlines Flight 1.

If I didn't already know what was going to happen I'd guess Duck wanted out from Mohawk.

This makes sense because as Don so eloquently put it, people don't want to see a floating engine next to a Mohawk ad with their morning coffee.

Thanks to Duck's old pal from London we soon find out that American will be looking to make an agency change to give the public a better picture of them post crash.

So here we are- bye bye Mohawk and hopefully hello American

They told Mohawk that Sterling Cooper didn't need a big airline that they would make Mohawk their big airline and now here they are, kind of ironic that to get Mohawk SC had to false advertise.

Too bad they didn't have a crystal ball or Anna with her tarot cards (which comes later in the season) to tell them about the crashes that Mohawk would have in 1963, 1967, 1969, and 1972. Maybe they would have kept them around to help them rebuild THEIR image.

A real life Mohawk ad!

For Those Who Think Young-Mohawk Airlines & Valentines Day

Mohawk Airlines- All Paul has is Indian puns, which Don wants to stay away from. Peggy wrote copy for Dale and they want to show the world a nice calm ride, “wherever Mohawk takes us, or you’ll love getting there”. But Don feels that air travel makes people think about a fantastical people, air travel as a fairytale is how I felt he was talking.

Air travel is too expensive for your wife, so they can put the stew in a short skirt; make sure you can see the hint of her thigh. Ironic isn’t it that eventually the idea for the final campaign comes from Sally?

It’s Valentine’s Day and everyone is pitching a happy reality to someone. This episode makes me think of something Don said in the first episode, “What you call love was invented by guys like me to sell nylons”. That line would have been great in this episode because although it’s the day of love, no one actually seems happy.

Don takes Betty out for a nice evening of hotel life, but for lack of a better word, can’t get it up. Betty pitches to Francine that her and Don has such a wonderful night. Betty pitches to her old friend how happy she is, her old friend acts like she’s on a date even though she’s a party girl.

Peggy pitches to her family that she’s happy and successful, she is, but everyone was making fat jokes, and treating her like she’s still a secretary.  Joan pitches to Roger that she’s happy with the man he joking calls the Jewish Doctor.

Trudy pitches to Pete that she’s okay with Jennifer Crane being pregnant so quickly after trying even though she and he have been trying.

Isn’t it just like the people of this country to be sad and to lie on the day of the year specifically set aside to show each other how much we love each other?

What are your plans for this Valentine’s Day? Whatever they may be, please, enjoy yourself! Don’t pitch a good time, have one!