Three Sundays- American Airlines

In just a few weeks Don and Betty’s relationship seems to go from perfect to awful. While she’s yelling at Bobby for playing with the record player the first Sunday, she looks at Don to help her and he just continues reading his paper. Then she wants him to give him a spanking for breaking the hi-fi, but Don won’t do it because of his own father issues.

Well, let’s get on to the pitch and away from the struggling marriage!

Since the previous episode we’ve been aware that at some point Sterling Coo will be going after American Airlines, now onto the next episode and into April as it was, let the pitching begin.

On Palm Sunday, Duck tells Don that he wants Sterling Cooper to present American Airlines with several approaches, but Don wants his creative team to commit to one concept. They come up with what I feel was a great concept, that crash happened to somebody else: which brings us back to Don’s daddy issues or more accurately, his issues with his former life.

The meeting is moved ahead to Good Friday, everyone is ready, great food, great outfits, and of course great ideas. But right around the time the meeting is set start, Duck informs stunned Sterling Cooper staffers that his contact (Shell Connelly) at American was fired that morning.

The presentation must go on, but the agency is delivering "a stillborn baby."

I'm going to come back to this episode soon to discuss Don's daddy issues!

Flight 1- Mostly Mohawk

"Someone should tell Draper to pull everything from Mohawk". -Duck

Other than shock from the secretaries, this was the first reaction when the SC office found out about crashing of American Airlines Flight 1.

If I didn't already know what was going to happen I'd guess Duck wanted out from Mohawk.

This makes sense because as Don so eloquently put it, people don't want to see a floating engine next to a Mohawk ad with their morning coffee.

Thanks to Duck's old pal from London we soon find out that American will be looking to make an agency change to give the public a better picture of them post crash.

So here we are- bye bye Mohawk and hopefully hello American

They told Mohawk that Sterling Cooper didn't need a big airline that they would make Mohawk their big airline and now here they are, kind of ironic that to get Mohawk SC had to false advertise.

Too bad they didn't have a crystal ball or Anna with her tarot cards (which comes later in the season) to tell them about the crashes that Mohawk would have in 1963, 1967, 1969, and 1972. Maybe they would have kept them around to help them rebuild THEIR image.

A real life Mohawk ad!