The most random things have been making me think of Mad Men lately. Today I was trying to come up with topic of discussion for the company LinkedIn and all I could think of was how I wish SCDP had a blog.
People tend to flock to Mashable and Hubspot when they are trying to gather information on news in the Marketing industry and I think if blogging had existed in the 60's Madison Avenue we would be like a moth to their proverbially flame.
So enjoy my tips for successful business blogging, use them well, if you have any tips that you tend to follow leave them as a comment!
First of all, make sure that your blog is easy to find, and that your readers are able to easily comment and share posts with others. If no one can find your blog the following tips won’t matter!
Don’t use your blog as a press center.
Using a recent press release in place of a new blog post may seem like a simple solution to saving some time but people who read blogs regularly are looking for a more casual voice. A blog is a good place to talk to your customers, not at them. A good idea for a business blog is to share details of the day-to-day work life and inner workings of your company. Tips and list are also often highly viewed post.
Blog Regularly.
If you think finding time to blog is going to be a problem, brain storm blog ideas for the whole month or year during a set time with co-workers. One of the reasons many blogs don’t get high views is because they post everyday for a week and then not again for a year (well not always exactly that way, but you get the idea!). Readers want current content.
Have low expectations.
Many companies think a blog will give them instant SEO and hundreds of readers daily. Not to discourage you, but this is not often the case. Mashable suggest that you give your blog at least a year of regularly putting out quality, original content before you start having faithful followers.
(Blogger in training)
No comments:
Post a Comment