Would you like fries with your billboard?

Doesn't it usually work out that the original is always better than the copy cats? Well, when you take two great originals and incorporate cutting edge advertising techniques. you have a billboard that makes me want to hop a plane to Sweden.

McDonald’s recently launched an interactive video billboard campaign in Sweden that lets users play a digital version of the very first video game, Pong.

Winners receive free food at a nearby McDonald’s restaurant. Finally a video game with a prize other than your name as the high scorer!

According to Mashable, "The system’s designers wanted to make it as easy as possible to begin playing, requiring users to simply enter a URL in their mobile phone’s browser. As soon as the smartphone’s geolocation confirms the player is in the area, the game begins, with the player controlling the billboard’s Pong game with the smartphone’s touchscreen."

Do you think augmented reality is the next logical step in the marketing mix or just a fad that will be gone faster than you can say pogs?