Flight 1- Mostly Mohawk

"Someone should tell Draper to pull everything from Mohawk". -Duck

Other than shock from the secretaries, this was the first reaction when the SC office found out about crashing of American Airlines Flight 1.

If I didn't already know what was going to happen I'd guess Duck wanted out from Mohawk.

This makes sense because as Don so eloquently put it, people don't want to see a floating engine next to a Mohawk ad with their morning coffee.

Thanks to Duck's old pal from London we soon find out that American will be looking to make an agency change to give the public a better picture of them post crash.

So here we are- bye bye Mohawk and hopefully hello American

They told Mohawk that Sterling Cooper didn't need a big airline that they would make Mohawk their big airline and now here they are, kind of ironic that to get Mohawk SC had to false advertise.

Too bad they didn't have a crystal ball or Anna with her tarot cards (which comes later in the season) to tell them about the crashes that Mohawk would have in 1963, 1967, 1969, and 1972. Maybe they would have kept them around to help them rebuild THEIR image.

A real life Mohawk ad!

Food Fight!

The Trix rabbit, Count Chocula, The Cute Penguin on the kid cuisine box, and of course Chuck-E- Cheese. Those were my favorite foods as a kid for obvious reasons. They had cool cartoons, usually had prizes, and in the portions that I ate, were not all that good for me. What more would a young kid ask for?

The ad world has been told for years to be careful how they market to children but in the past year, the reigns have been pulled tight. The Better Business Bureau's Children's Food and Beverage Advertising Initiative said it would enforce the same nutritional standards for all 17 of its voluntary members. The standards are becoming to tight that its predicted by Late 2013 one in three products now advertised to kids would be off the air, unless the recipes are drastically changed to have less soduim, saturated fat, and of course the devil  Sugar (seriously I read it in Skinny Bitch, Sugar is the Devil)! 

The new rules are meant to thwart a stronger proposal by the Obama administration that advertisers say would pretty much shut down kid-oriented ads for most foods.

This comes almost a year after a study conducted by the American Psychological Association. “Federal regulators should restrict television advertising aimed at children 8 and younger because research shows youngsters lack the skills to question a commercial's claims as anything but fact, the American Psychological Association said this past September. 

The association said extensive studies found that young children are unable to comprehend televised advertising messages and, as a result, is likely to consider commercials as "truthful, accurate and unbiased. This can lead to unhealthy eating habits as evidenced by today's youth obesity epidemic," the group said in a news release. The association said that advertisers spend more than $12 billion a year on messages aimed at the youth market, including children over 8. The average child -- no matter what age -- watches more than 40,000 television commercials a year, it added.”

Could this be the end of all my favorite food cartoons? I guess only time will tell.

Yes, that is Kiernan Shipka, AKA, Sally Draper, in a Trix Commercial, what a fitting picture for this post!

Would you like fries with your billboard?

Doesn't it usually work out that the original is always better than the copy cats? Well, when you take two great originals and incorporate cutting edge advertising techniques. you have a billboard that makes me want to hop a plane to Sweden.

McDonald’s recently launched an interactive video billboard campaign in Sweden that lets users play a digital version of the very first video game, Pong.

Winners receive free food at a nearby McDonald’s restaurant. Finally a video game with a prize other than your name as the high scorer!

According to Mashable, "The system’s designers wanted to make it as easy as possible to begin playing, requiring users to simply enter a URL in their mobile phone’s browser. As soon as the smartphone’s geolocation confirms the player is in the area, the game begins, with the player controlling the billboard’s Pong game with the smartphone’s touchscreen."

Do you think augmented reality is the next logical step in the marketing mix or just a fad that will be gone faster than you can say pogs?