The campaign designed for Menken’s is more of a store redesign versus’ an advertising campaign. Paul gives the pitch, wider aisles to show off the Chrome display cases, elegant tea room, modern classic signs, and champagne linens. All of this sounds really great, but it doesn’t strike me.
Mr. Menken we meet here and he seems to be willing to do the changes but not without wiggling his foot around (like he’s going to place it firmly down, what a bluffer!).
He never signed up to be in the restaurant business and now 30% of his ground floor is devoted to it. 3 months of construction while we build enormous anticipation. Like a movie premier. The new Menken’s, you will have a line on that first day; even if you have to pay people to stand in it.
He makes it known that he’s not against change but drawing attention to Rachel, sitting next to him cowardly, which is very unlike her(this shy, cowardly creature becomes apparent again later in the episode)
Can’t I keep what I have and just build on it? The unpleasant truth is Menken’s is nothing, your customers can’t be dependent on. Over the years people have developed new taste. They are like your daughter, educated, sophisticated; they know full well what they deserve and are willing to pay for it.
Why would I want to own a store I don’t want to shop it?
Un-fitting to the role of dutiful daughter she is currently playing, Rachel makes a comment about how her father actually started with nothing and their stores story isn’t just some PR effort to run in their 4th of July circular.
Then she begs the question,” How many of you can say that?” the shot stays on her and her father and nobody says a word. Could it be foreshadowing? Could it be that Rachel stuck with Don throughout seasons 2 and 3?
Another client from this episode that I don't feel is deserving of a post is Dr.Scholls- because they lost them.
Does anyone out there in blog world think that perhaps by the end of season 3 with the impending sale of Sterling Cooper that Don did think of Rachel's comment?
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